Here's an amazing Target exclusive Black Friday deal on Apple's flagship watch. The first generation Apple Watch Ultra Smart Watch is down to $479 after a massive $320 (40%) off Target Circle coupon. The Target Circle membership is free to join, so everyone can partake in this deal. That's the best price we've seen for Apple's highest end and most rugged watch in its lineup. In fact, I don't think I've ever seen this watch drop below $600 brand new. The Watch Ultra is definitely the best watch in the lineup for anyone who enjoys the rugged outdoors, thanks to its durability, features, and apps.
$320 Off Apple Watch Ultra
The Apple Watch Ultra features a titanium case that's more rugged and corrosion resistent than the softer aluminum or stainless steel casing found in the less expensive Apple Watches. Pure titanium (not titanium "coated") metal is considerably more expensive and is probably one of the main reasons why the Apple Watch Ultra is so much pricier. The size of the case is also larger at 49mm (compared to 41mm-45mm for the Series 8) so it looks more substantial on your wrist. Other upgrades over the standard Series 10 include a brighter display protected by a more scratch resistant sapphire crystal face, a more precise dual-frequency GPS, beam-forming triple microphone array, dual speakers, up to 36 hours of battery life, up to 100m (300ft) of water resistance, a customizable physical action button next to the crown, and a built-in Oceanic+ app that literally puts a dive computer on your wrist.
The Apple Watch Ultra was released at the same time as the Series 8. It has all the standard niceties found on that model, like an always-on Retina display, the S8 SiP with 64-bit dual-core processor, and the plethora of health and fitness sensors and features. It also has both GPS and cellular connectivity options standard.
There's a newer 2nd gen Apple Watch Ultra available, but the only major improvements are the faster S9 processor, brighter display and the new Double Tap gesture support that's also available on the Apple Watch Series 9. They're definitely useful upgrades, but the Ultra 2 is still $800. It absolutely is not worth the $320 price difference.
This is just one of Apple's Black Friday deals, so check out the rest if you're in the Apple ecosystem. If particular, if you're looking for an iPad, there are plenty of amazing Black Friday iPad deals going on right now. And if you've decided to upgrade to a new pair of buds, the Apple AirPods Pro has also dropped to the lowest price ever.
Should I wait for better prices on Black Friday?
Black Friday is the best opportunity to score some great deals on electronics, and Apple products are no exception. However in this case, I think you should grab this deal if you're willing to spluge on an Apple Watch Ultra in the first place. We may see a deal on the newer Apple Ultra 2, but nowhere near the same price as this deal. If I had to guess, it might drop down to $650 at most. There is achance that the Apple Watch Ultra might actually go out of stock, since some of the band choices are already sold out. The Apple Store is also hosting its own Black Friday Sale.
Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn't hunting for deals for other people at work, he's hunting for deals for himself during his free time.
